Once upon a time, there was a river.
It flowed clear, sang sweetly, and was home to a great many creatures.
Then came a factory.
It made shirts. Bright ones.
And with every batch, the river lost a little of its voice.
Eventually, the fish packed up.
The frogs croaked their last.
And the river, poor thing, forgot it had ever been clean.
But not all is lost.
We make shirts, too—only ours don’t kill rivers.
Unbleached Apparel.
No dyes. No poison. No apologies.