About Us:

Most modern clothing is either made completely out of synthetic materials or dyed and finished with secret mystery chemicals. Such materials can be damaging to your health in many ways. Your skin absorbs the dyes, bleach, plastic and synthetic chemicals of whatever you wear.

The clothing industry is an incredibly wasteful and polluting industry. The chemical dyeing and finishing of fabrics is often the most dirty part of this process. By cutting out that element entirely, we are able to offer a thoroughly cleaner natural product.

As opposed to synthetic fabrics which trap in smell and bacterial, natural plant and animal fibers have amazing properties manmade fibers could never replicate. Dyes also damage and weaken fabric since the pigment particles act like dirt, rubbing up against and breaking down whatever fiber they are stuck in.

Dyes aren't just dirty, their expensive - especially to clean up properly. In the US, Europe or Japan for example, laws about proper toxic chemical disposal actually make it more expensive to clean up the dye waste than it is to dye the garment in the first place. So if you buy a dyed garment made in a country without these strict rules (almost every other country) the dye waste has likely just been dumped in a local waterway.

Undyed and unbleached natural clothing just looks better. Dyed colors or bleached white garments can never reproduce the magical natural tones which natural fibers possess. Dyes and bleach also fade out with every wash. For example: while a dyed T-shirt will fade and and bleached white T-shirt will lose it's brightness in the wash, an undyed T-shirt will never dull in color and in fact gets brighter every time it is washed.